Founders - Don't just build another job for yourself

I was having pre-Christmas lunch with Paul*, one of my best friends from middle school a couple of weeks back. However, as soon as he sat down at our table and I asked him how he was, he surprisingly announced that he would be closing his business at the end of the year.

I was taken aback to hear this news. Paul was in his mid fifties like me, and had been running a really successful tree lopping and landscaping business for many years now. I used to frequently see his trucks around town doing their important work, and things seemed to be going well.

Or were they?

Our group of middle school friends catch up every few years for a special activity, and I remember 5 years ago, when we were all kayaking up the beautiful, world famous Nitmiluk Gorge, we had in depth conversations about our respective businesses while camped under the stars at night. (Odd to think that nearly all of us in the group had the entrepreneurial mindset and were running our own businesses or startups).

During those conversations, Paul would always lament that he could never get proper time off to enjoy these activities we planned, as he felt he could not leave his staff to just carry on the work, and that he had to be there to manage them and ensure that they got the job done.

Now I know that the sort of work Paul did was important, and had a lot to do with safety and ensuring that dangerous trees were removed without damage to property or human life, but he also mentioned at the time that he had an out of work commercial pilot working for him as part of his crew.

Now, as a former commercial pilot myself, I knew that someone who had been through such training would likely have good judgement and sense of responsibility, and could appreciate danger and risk mitigation and would be able to carry out jobs like pruning or removing trees quite well, however Paul felt that even someone who had gone through such training would not be able to do things as well as he could, unsupervised.

I remember sitting there under the clear Southern night sky on the sandbank next to gorge 6, looking at him across the campfire and saying “Paul, you haven’t built yourself a business. You’ve just created a job for yourself”.

He seemed surprised at that, but all the others in our group readily agreed with my sentiments.

You see, when we started our businesses, we all had the dream of being ‘independent’, and ‘free’ and all the other things that business owners wanted when we break free from our dead end, monotonous ‘jobs’.

Now I know that things don’t always go to plan, and we have all struggled with the concept of working ON the business rather than working IN our business, but ultimately, the end goal is to be able to step away from our creation and let it carry on without our day to day micromanaging and input.

As I grow my current startup, I am conscious of stepping back more and more as our team grows, and in fact, I am regularly surprised by what the team achieves these days with very little, if any, input from me. For instance, our customer success team runs regular webinars with our customers and prospective customers without me having to lift a finger, and they work better that I could ever expect.

I remember the days when I used to have to organise every aspect of such events, from setting up a booking website, configuring our webinar software, creating the presentation scripts, sending our reminder emails and running the event, doing post-production on the video and follow ups to questions etc. But now, my co-founder and the team just do this, and all the processes are documented in our internal Wiki so we can reproduce things even if a different team should do it next time.

This is startup nirvana for me. It is all still hard work that takes skill, but everything is broken down into repeatable steps and improved over time.

This is what Paul didn’t have. It is not that he wasn’t able to replicate such a process in his business, as I believe that almost any business can do this. It was just that he seemingly didn’t want to.

I guess for Paul, micro managing every aspect of his business gave him some sense of control and the feeling that the business was still ‘his’. He couldn’t see how his mental model of how he thought a business should run was being constrained and restricted by his thinking.

So when he announced over that lunch that he was closing, I asked him if there was a trigger factor involved, and he said that he had been training is daughter’s long time boyfriend as the person to take over the business when he (Paul) eventually retired, but his daughter had just broken up with the boyfriend, who was thinking of leaving town over Christmas as a result.

Thus, the potential heir that was being groomed as the successor was essentially out of the picture, and that left Paul with a business that could not run without him, and was unsellable. So the only recourse was to get rid of various assets and simply close the doors. Paul himself didn’t want to keep running the business because he was in the same later stage of life as I was, and the years of working under the gruelling tropical sun had taken its toll on his health.

I wish Paul all the very best in his retirement, and I am sure that he will do well, because as I mentioned, his business actually did quite well when he ran it, and he has a good nest egg put away. It was just his method of running things that I think was problematic. Paul could have had more freedom to travel and enjoy life while building and running his business, if only he had uncaged the belief that his business could not function without him there.

Whenever you hear someone complain about their job, it is usually because they feel locked into a set framework of working hours, or doing unpaid overtime, or expected to show up during holidays and be restricted in the amount of time that they can take off. These are usually the same set of conditions that most people who start a business say they will overcome by being their own boss - but sadly, like Paul, a lot of people will simply build the same restrictions around themselves in quick fashion.

In short - NEVER forget why you started your business or startup. Embrace the opportunity to dictate your own freedoms, and always make it a priority no matter what. Don’t ever build just another job for yourself that you will grow to resent over time.

* - Not his real name

F1, Sport and Reality TV

It’s been two days now since I stayed up late to watch the final race of the F1 season in Abu Dhabi with my sons.

Full disclosure, we are all team Hamilton fans here, and were excited to watch the final deciding race as to who would take out the 2021 World Driver’s Championship.

But now, days later, I am struggling to articulate my feelings about the events of the final 5 laps of the race. I am not angry or upset per se, but rather I feel empty, dull, and numb. I am finding it hard to muster up indignation or anger or any other feeling, positive or negative.

I have been watching F1 since I attended my first track event at the Adelaide F1GP back in 1985, and while I took a break from watching the sport when I witnessed (on live TV) the great Ayrton Senna die on track in 1994, I did start re-watching it again from about 2010 onwards.

But now I fear that my passion for the sport is just… gone. Just like that, overnight, I feel like I can carry on with my life without keeping track of when the next race is, or what the teams are up to with respect to car development.

What happened on Sunday night was closer to a fake ‘made for the audience’ reality TV show rather than a sport of Titans.

I am speaking from some experinece here - My older son was involved in two reality TV shows over the past couple of years, and so we got to see how the sausage was made, so to speak, and let me tell you - it is not pretty. The level of manipulation, false depictions, perception bias and outright lying and broken promises is off the scale. Those reality TV shows you watch are never about true talent coming out on top. Most of the time, the decision has already been predetermined, and events are manipulated to suit the required outcomes, and to get a reaction out of the audience.

That is what happened in Abu Dhabi.

Let me make it clear that this wasn’t about Max Verstappen winning instead of Lewis. Personally I believe that Max is a great driver (despite his overly aggressive demeanour on track), and deserved to be challenging for the title that day. But to have won the championship this way will always leave a question mark over his legacy, and I believe that is unfair to Max too.

This whole season has been full of incredible wheel to wheel racing, and great team leapfrogging in terms of car development. The first part of Sunday’s race was equally fantastic, and I will even say that, as a dedicated LH44 fan, I was even whooping with delight for those couple of laps where Hamilton was battling Perez, and Checo was doing some astounding driving to hold Lewis off and letting Max catch up.

Yes, I was cheering for the opposing team because THAT is the epitome of what this sport is about - Drivers battling to within a millimetre of their (and their car’s) ability to get track position, but still keeping it clean and above board.

I am not even upset at Latifi crashing in the closing laps, which triggered the safety car coming out - heck, this is motor racing and that is expected.

But those contradicting and ever changing decisions by the race director in the final closing laps however, were mystifying and gut wrenching. I feel that Lewis was definitely robbed of his 8th, record beating title.

I spent Monday quietly and simply unfollowing the topics of F1 and Auto Racing on my social and Youtube feeds. I am not going to jump on any bandwagons on one side or the other and trying to force a change in decision or a reversing of the result.

I am simply walking away from the sport that I have loved for many decades, because I feel it is no longer a sport where the best driver/team can shine at their best.

I know the sport has seen a huge influx of ‘2 minute F1 fans’ recently because of the NetFlix series, but I am unsure if they will stick around for long when they see what a typical F1 season is like. This year, we were treated to an absolute spectacle for the whole season. I doubt that will be repeated again for a long time, unless of course, they make it happen by some judicious manipulation in 2022 because they have to keep the new fans entertained.

But I won’t be staying around to watch that ‘manufactured for TV fakery’ unfold, and I doubt that many ‘true’, long time fans of the sport will either.

My first ever app I made and sold...

I was digging through a cupboard today, when I came across the package shown below.

I was initially flabbergasted that I still had a copy on hand, but that soon gave way to feelings of nostalgia that took me back 30 years (yes, that is 3 decades) to when I first created this.

It is basically the first time I had “scratched my own itch”. Being a commercial pilot at the time, I was finding paper based logbooks to be painful to manage, so I wanted to use my programming skills to create a computer based one which would make it easier to tally up certain entries, especially looking at the recruitment process, where pilots would be asked questions like “How many hours do you have on multi engine aircraft?” or “How many in-command hours do you have on a certain aircraft type” etc.

I wanted to create a simple logbook app which could answer that, and so Sabre Personal Logbook was born sometime in 1990.

I wrote this using Clarion 2.1, which is still the most productive and useful application creation framework that I have ever come across to date. I think the original app took about 3 months to create, including the creation of the boxwork art, printing the manuals etc. I even created it using the IBM PS/2 shown on the box art!

There was no such thing as Paypal or Stripe back in those days, heck, even the internet was in its infancy, so everything was done via magazine ads (mainly in Australian Aviation magazine), or pilot specific BBS’s (Bulletin Board Systems), and payments were via people sending you cheques to bank. Wow, there was surely a lot more trust in those days (plus less scammers too, so I guess it all evens out). We even had one of the first online shops in Australia called PC Aviator as our distributor for a bit there.

We had a good run for a year or two, and sold several hundred copies of the app, and we had senior check and training pilots from airlines like Qantas and Cathay Pacific using it and giving us feedback. We had plans to create a “Professional” version for companies and flying schools which could track multiple pilots (hence the moniker “Personal” on this first version), but that never eventuated, as I got distracted with other aspects of the business, and life in general.

Eventually, we just stopped promoting and selling the app, and it simply died a natural death. I did experiment with creating an online version using ColdFusion for a while there, which would have been the first online pilot logbook, but web technology was in its infancy back then, and hosting was super expensive, and online payment gateways took a long time to become mainstream here in Australia, so I abandoned that project.

It was good to come across this today though. Funny to see that the passion to create apps still runs deep within me. These days, I run a very successful app that makes far more in one day than I made in 2 years of selling my Logbook app (indeed, the executable file for the logbook app was smaller than just the CSS file in my current app), but this was my first foray into selling something to total strangers, and I am still excited by it.

There have been many many apps in between, but you never forget your first.

How we "judo'd" a server outage to create a customer evangelist

Photo by Erik Mclean on Unsplash

Photo by Erik Mclean on Unsplash

I was listening to Arvid Kahl’s latest podcast episode on my morning walk today, where he talked about Facebook’s recent 6 hour outage, and how you can ‘judo’ negative things like server downtime into a positive outcome.

As a former student of the martial arts, I love that term. Judo is all about using your opponents strengths and turning them into a weakness in certain situations, and I’d like to think that the reverse is true as well.

Here is my story - just over a year ago, we had one of our most serious server outages in my SaaS startup. Our main app server crashed at about 2am my time. This was before I had set up any sort of emergency escalation routine in our company to handle such outages, and as luck would have it, I was the only one at the time who could reset the servers, and it happened right in the middle of my sleep routine.

By the time my team reached me, and I was able to fix the problem at get things running again, our servers were offline for about 3 hours. To this date the longest outage we’ve ever had.

When I went to check my emails at the start of my normal work time, exhausted after a sleepless night, I saw one particular email in my flooded Inbox from a particular customer, and she was extremely irate and threatened to cancel her subscription with us. Most other customer were just mildly annoyed and were straightforward to placate, but this one email stood out to me.

I was gutted to receive such an message - probably the first such email I had received in running my startup (and to date, I think the only example of one), and I was initially just going to rescind and agree to cancel that customer’s account and help her move her data off our system.

But then I though, No, let me take the more human approach here, and explain to her how we are a small company, and I am the one in charge of our servers and I had a particular hard day that day helping my son with a tough assignment and was so tired I had slept through the first few times my team had frantically tried to call me to tell me things were not working. I wasn’t side stepping the issue, but instead admitted that we had failed, and personally took responsibility.

(Side note: We have since put in place several steps to ensure that the team can respond to server outages in a more timely manner, and we use the escalation policies on the excellent BetterUptime service to ensure this).

Well, a few hours after sending that email, I received a response from this customer apologising for her harsh tone on her earlier email, and she (Carmen) said she was stressed and working late too, and knew what it was like to help kids with their school work.

Long story short, she ended up staying on as a customer, but not only that, she became one of our loudest advocates and started recommending us to other colleagues of hers. Carmen even sent in a testimonial video completely off her own back and unasked by us. We used it on a special case study on her and her organisation on our marketing website.

Carmen has since moved on from her role at that particular company, and in fact we are in talks to see if she can join our team as a customer evangelist and customer success person!

I am so glad that we managed to turn what could have been a really negative episode for our company into something so positive. Sometime in the big, dark world of online businesses, it pays to be human and transparent.